Press Releases

Birmingham City Council President Johnathan Austin to Partner With Nike for Community Outreach Event

PRESS RELEASE                                                                           Thursday, August 13, 2015

Contact: Brittany Sharp

Phone: 205-721-5369

BIRMINGHAM, AL – Sportswear giant Nike is making their mark on the Birmingham community. They are partnering with Birmingham City Council President Johnathan Austin to offer a community outreach event for youth in the Magic City. The event will take place Thursday, August 13, 2015 at 10:30 a.m. at the Nike Showroom located at 3800 Colonnade Pkwy Suite 575, Birmingham, AL 35243. Nike officials say events like these are vital as they are new to the area and looking to develop long-standing partnerships with the City of Birmingham and Birmingham City Schools.

“Nike’s goal with this program is to get more involved in the Birmingham community by providing Nike Athletic Equipment to a local High School that is truly in need,” said John Bapst, manager of the local Nike showroom. “We have initially partnered with the Birmingham City Council for recommendations on programs in the Birmingham community in need of support. Our goal is to continue to find ways to get involved in the community with youth by using sports as our guiding principle.”

Thursday’s event will include a meet and greet between community and school leaders, as well as Nike officials. The meet and greet will be followed by a special presentation from Nike that will include the donation of athletic equipment for Parker High School’s football, basketball, soccer, softball, baseball, and track & field/cross country teams. The donation will also include items for the after school programs that take place at elementary and K-8 schools. Nike’s donation comes on the heels of the city’s budget that was just passed which includes funding for after school care programs for the Birmingham City School system. City leaders say the donation couldn’t come at a better time.

“Partnerships such as this is exactly what our city needs to continue to be able to equip our students with the best tools for both academics and athletics,” President Austin said. “As a community it is so important that leaders in government and education come together with leaders in the business world to support our students and to encourage them to exceed expectations.”

This partnership between Nike and Birmingham City Schools as well as the City of Birmingham is just the beginning of what’s to come. Nike has also committed to donating additional items in the future, specifically for the citywide Birmingham Magic Lacrosse Team. Officials say the donation will include items such as uniforms, lacrosse sticks for both and girls, goals, and balls.

For media inquiries please contact the Birmingham City Council Director of Public Information Brittany Sharp at 205.254.2036 or