Press Releases

Bring on the Birmingham Bowl!

Birmingham is known for it’s rich football history, and this years Birmingham Bowl may be one for the books with the expectation that SEC contender Auburn University will play at Legion Field nearly 25 years after playing there for the annual Iron Bowl game. This past Tuesday Birmingham City Councilors approved an ordinance to further amend the general fund budget for the fiscal year ending June 30, 2016, by appropriating $200,000.00 to continue with the football fanfare tradition that exists within the Birmingham Bowl. The Birmingham Bowl is a major revenue generating bowl game where the Southeastern Conference (SEC) will play against the American Athletic Conference (AAC) at Legion Field on December 30, 2015. Launched in 2006, the Birmingham Bowl is one of thirteen bowl games owned and operated by ESPN Events; but as the only bowl in the country aligned with both the Southeastern Conference and the American Athletic Conference, it is second to none. Since 2006, the bowl has generated an economic impact of more than $108 million for Birmingham.

The bowl teams will be announced today and if selected, Auburn University is set to bring an even stronger economic impact as they return to Legion Field, best known for hosting the season-ending game between Alabama and Auburn each year from 1948 to 1988. Because of Birmingham’s major industry of iron and steel manufacturing, the game became known as the “Iron Bowl.” Auburn moved their home games in the series to Jordan-Hare Stadium in 1989, playing one final home game at Legion Field in 1991.

“This game continues to grow each year and the impact that this bowl could have this year is phenomenal,” said Park and Recreation Board Chairman Councilor William Parker. “We are looking forward to a great time with fans and alumni and I hope the citizens of Birmingham will come out and take part in some good ole fashion southern football fun.”

This article is a contribution from Chiara Perry (chiara.perry@birminghamal.gov) in the Birmingham City Council Public Information Office. For more information please contact 205.254.2294.