Press Releases

Kick Off Memorial Day Weekend by Enjoying a Fun Night at the 2nd Annual Susan G. Komen’s BigWigs Campaign Presented by Alchemy Cares

Looking for a fantastic way to kick off your Memorial Day Weekend all while fighting for a great cause? Then glisten up your best in fabulous pink wig wear and prepare for an exciting Friday night as Alchemy Cares presents a Local Mash-up for the 2nd Annual Susan G. Komen’s BigWigs campaign fight against breast cancer. Citizens are invited to come out tonight, Friday, May 26th from 7pm-9pm to the Pizitz’s back patio located at 120 19th St N and enjoy fun games, giveaways, art displays, and lively music by Early James & The Latest, activities for the entire family to experience! “Our goal is to create platforms for worthy causes and we felt it was necessary to bridge the important gap between our brands and the local community,” said Ace, Owner of Alchemy 213, a footwear and apparel boutique located in the heart of downtown Birmingham. “This event with Susan G. Komen was an excellent opportunity to do just that and we look forward to having a great time.”

Council President Johnathan F. Austin said the time is always right to champion for noteworthy causes. “To have a local minority-owned business host such a noble event during this memorable weekend is an awesome opportunity to promote awareness in the fight against breast cancer,” said Council President Austin. “I am certain visitors to the Magic City this weekend will learn not only about our rich history but also enjoy events such as this one that directly benefits our citizens and addresses disparities within our communities.”

About the Annual Big Wigs campaign

The 2nd Annual BigWigs campaign engages local community leaders as representatives in the fight against breast cancer. During the month of May, BigWigs will raise awareness and funds that will be used to ensure access to essential breast health services and education programs, transportation assistance and support research to find the cures. This Local Mash Up presented by Alchemy Cares is centered on Big Wigs Out For Komen and all proceeds will go to Susan G. Komen. Komen North Central Alabama’s 38-county service area covers more than 50% of the state’s population. Komen NCA has funded more than $6 million to local services and programs and more than $15 million dollars in research grants have been awarded in Alabama. To learn more about this exciting event, please visit

This article is a contribution from Chiara Perry ( in the Birmingham City Council Public Information Office. For more information please contact 205.254.2294.