Press Releases

Rebranding Birmingham: Neighborhoods and Districts Are on the Move!

Birmingham is constantly evolving as economic development continues to thrive into the epicenter of downtown. More greens spaces are on the rise in neighborhoods and numerous city centers are a growing commodity for the ambitious, yet savvy young professionals. With all of the current changes taking place in downtown Birmingham, it is no surprise that Birmingham’s Entrepreneurial District may soon be renamed. The Birmingham City Council recently voted to hold a public hearing on February 9th for considerations to revamp the technologically advanced district, surrounding Innovation Depot, to the Innovation District.

Birmingham’s strategic comprehensive plan details branding and marketing along with neighborhood development projects that are in sync with the Planning and Zoning guidelines blueprinted in the City’s zoning ordinance. Branding the Innovation District could draw more attention for Birmingham, and thereby create a greater demand for more living space.

Birmingham City Councilor Marcus Lundy, Chair of Budget and Finance and Economic Development Committee said that rebranding is always in the best interest of the City in order to attract new levels of growth.

“Capitalizing on the branding potential and marketing the attractions offered in downtown Birmingham and surrounding neighborhoods can place Birmingham in a class of its own,” said Councilor Lundy. “With the city’s parks and nature trails that are constantly sought out by the region, restructuring will only create a more powerful mix for diversity for the City of Birmingham.”

The Innovation District is situated on First Avenue North and extends north of the southern railroad lines to 2nd Avenue North between 18th Street and Interstate 65.

This article is a contribution from Chiara Perry ( in the Birmingham City Council Public Information Office. For more information please contact 205.254.2294.